.Article Views: 15.Ever thought about exactly how a power engineer winds up operating an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Show.Secret takeaways:.Why trading formulas triggered loneliness (and an occupation pivot).The magic formula: authenticity + consistency = influencer success.B2B influencer marketing in Asia: It's happening, however little by little.AI influencers: Cool, however most likely won't substitute your BFF's Instagram.The repayment problem pestering influencer advertising (and how Partipost is actually tackling it).Fun fact: Jonathan's father anticipates Mondays. Yes, you review that right.Bottom line: The influencer marketing garden is actually evolving faster than you can mention "wipe up." Coming from micro-influencers to artificial intelligence avatars, the game is altering-- yet authenticity still reigns supreme.Thus, prior to you underrate that buddy along with 200 fans as "not influential," don't forget: in the world of nano-influencers, your bestie may just be actually the following significant point.Listen for more influencer ideas and also maybe pick up a tip or 2 for your own Instagram game!